YEAH, WE did THAT!
Building the Company Brand through Smooth Operation and Scalable Technology
Opportunity
A leading software company based in Menlo Park, California, an established business, spun-off quickly from its parent entity, and had to rebrand itself within a short timeframe. It had few printed materials to work with, its digital assets were “all over the place”—and it was seriously challenged in setting up multiple new production processes in parallel against a strict timeline.
ColorArt Solution
The ColorArt team could see that the company needed a robust and extensible system, and proposed a solution using ColorArt’s Kadena™ technology platform. Utilizing Kadena, the company’s designers are able to store and manage their logos, images, and other digital assets all from a central location. They can assign appropriate permissions to outside vendors, and easily replace used assets with newer versions, virtually eliminating the risk of printing an outmoded piece. The ColorArt team standardized the firm’s storage structure and protocols, so that searching through files for specific assets is a now breeze.
ColorArt also implemented K-Proof virtual proofing allowing for the various members of the distributed production team to collaborate during the proofing process. In this case, the firm’s designers communicate with pre-press personnel directly from Kadena—reviewing proofs, marking them up, replacing assets, and approving collateral items as “ready to print.” The process not only replaced error-prone emails, but eliminated mis-communication, and prevented legacy artwork from being published inadvertently.
Results
The company now prints more than five million dollars worth of materials ever year—and continues to run its projects through Kadena. This customer looks to ColorArt when a new project requires a solution. It looks to ColorArt as a partner—ensuring a smooth operation now and a scalable solution for future success.
The ColorArt Network
Arkansas
Master Printing
5115 East Highland Drive
Jonesboro, AR 72401
Sales@MasterPrinting.com
www.MasterPrinting.com
Directions
ColorArt Work - Yeah, We Did That!
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Ready to Increase your Response Rate? Global customer with up to Four-Way Match Mailing 
Read more…
Meet Your Goals and Help Your Employees Meet Theirs with ColorArt’s End-to-End Solutions!
Read more…
Complete Tracking and Audit Strategy for Compliance Driven Healthcare Company
Read more…
Thinking Outside the Box with Custom Self Mailer + Data + Google Map Platform!
Read more…
Intelligent Fulfillment Drives Savings, Time to Market, and Customer Growth
Read more…
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Read more…
Partnership and Collaboration to Provide Total Solutions Approach with Dedicated Customer Support
Read more…
Creating 360° Virtual Experiences by Combining Immersive Digital Realities with Alumni Magazine
Read more…
Building the Company Brand through Smooth Operation and Scalable Technology
Read more…
Dynamic Direct Mail and Communications Solutions for Utility Provider
Read more…
Gaining Control with Technology: Ordering and Distribution through Single Sign-On with Business PayPal
Read more…
Breathing New Life into Manufacturing User Guides – and to the Customer’s Process
Read more…
100% Mail Verification leads to Maximum Impact for a Non Profit Customer
Read more…
From Overwhelming to Over Performing – an $81,000 Savings through inventory management!
Read more…
Ready to Increase your Response Rate? Global customer with up to Four-Way Match Mailing 
Read more…
Meet Your Goals and Help Your Employees Meet Theirs with ColorArt’s End-to-End Solutions!
Read more…
Complete Tracking and Audit Strategy for Compliance Driven Healthcare Company
Read more…
Thinking Outside the Box with Custom Self Mailer + Data + Google Map Platform!
Read more…
Intelligent Fulfillment Drives Savings, Time to Market, and Customer Growth
Read more…
Streamlined and Simplified Marketing Assets: ROI with Expanded Reach to All Brands
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Colorart Kadena - Proprietary Technology Drives Superior Results
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