YEAH, WE did THAT!
Target your audience — Like an army!
Background
As part of their recruitment efforts, the United States Army was looking for a creative way to engage young people to enroll in the Army and take advantage of the education, training and skill development available. Knowing that many younger people are adept at and responsive to technology, they came up with the idea of using virtual reality to maximize the impact of their message: “Step into the boots of U.S. Army Soldiers as they lead their teams through four high-intensity missions. Assemble your VR headset and find out if you have what it takes to be a warrior.”
Opportunity
The U.S. Army and their marketing agency approached ColorArt for help. The ColorArt team presented soft touch coating, sandpaper coating and gloss UV coating as options... and all three special effects were selected for the campaign.  ColorArt strategically partnered with a paper engineering company that has tooling in place in China to produce google-certified lenses and a patent pending die layout for the headsets. ColorArt was awarded an initial order to produce 500,000 mailers, with the potential for additional runs if the campaign was successful.
Results
Thanks to the “outside the box” thinking of the U.S. Army, the recruitment campaign has been quite successful and has attracted much attention. Since the initial run, the U.S. Army has directed ColorArt to produce an additional 30,000 sets and recently submitted an order anticipated for an additional 90,000 sets.
The ColorArt Network
Arkansas
Master Printing
5115 East Highland Drive
Jonesboro, AR 72401
Sales@MasterPrinting.com
www.MasterPrinting.com
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ColorArt Work - Yeah, We Did That!
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Target your audiance — Like an army!
Read more…

Ready to Increase your Response Rate? Global customer with up to Four-Way Match Mailing 
Read more…
Meet Your Goals and Help Your Employees Meet Theirs with ColorArt’s End-to-End Solutions!
Read more…
Complete Tracking and Audit Strategy for Compliance Driven Healthcare Company
Read more…
Thinking Outside the Box with Custom Self Mailer + Data + Google Map Platform!
Read more…
Intelligent Fulfillment Drives Savings, Time to Market, and Customer Growth
Read more…
Streamlined and Simplified Marketing Assets: ROI with Expanded Reach to All Brands
Read more…
Partnership and Collaboration to Provide Total Solutions Approach with Dedicated Customer Support
Read more…
Creating 360° Virtual Experiences by Combining Immersive Digital Realities with Alumni Magazine
Read more…
Building the Company Brand through Smooth Operation and Scalable Technology
Read more…
Dynamic Direct Mail and Communications Solutions for Utility Provider
Read more…
Gaining Control with Technology: Ordering and Distribution through Single Sign-On with Business PayPal
Read more…
Breathing New Life into Manufacturing User Guides – and to the Customer’s Process
Read more…
100% Mail Verification leads to Maximum Impact for a Non Profit Customer
Read more…
From Overwhelming to Over Performing – an $81,000 Savings through inventory management!
Read more…
Ready to Increase your Response Rate? Global customer with up to Four-Way Match Mailing 
Read more…
Meet Your Goals and Help Your Employees Meet Theirs with ColorArt’s End-to-End Solutions!
Read more…
Complete Tracking and Audit Strategy for Compliance Driven Healthcare Company
Read more…
Thinking Outside the Box with Custom Self Mailer + Data + Google Map Platform!
Read more…
Intelligent Fulfillment Drives Savings, Time to Market, and Customer Growth
Read more…
Streamlined and Simplified Marketing Assets: ROI with Expanded Reach to All Brands
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